Communicating Calm During Crisis!
“The Sky is falling” vs “The British Are Coming”. These two phrases are indelible in the American vernacular when it comes to crisis. One represents excitement based on limited information while the other suggests imminent danger rooted in more verifiable data. The end result of both, if you are to believe the person screaming either one, will move customers, employees or would be business partners to action. Question is, how will it effect your workflow, sales, stock price and credibility if you can’t tell the difference.